There’s something I’ve been thinking about lately.
In a world that leans harder every day toward polished, generated, frictionless content — everything starting to look the same, sound the same, feel the same. I’ve found myself craving something slower. Something real. Something you can almost smell.
Modern Rituals is our answer to that.
It’s a series about what people come back to. The small, grounding things that sit just outside the noise. The habits that don’t announce themselves, don’t perform, don’t try to optimise, they just quietly hold a person together.
We’re not interviewing people about success.
We’re not asking for hacks.
We’re not even really talking about medicine.
We’re asking one question:
What do you return to?
Why We’re Doing This
At Mode, we talk a lot about root cause care. Longevity. Lifestyle. Nervous system. Movement. Sleep. Community. But if I’m honest, the things that shape health rarely happen in a consult room. They happen before the day begins.
They happen on trails. In kitchens. In surf breaks. In gardens. In early light when no one is watching.
Modern Rituals is about capturing that. Showing the part of health that doesn’t need a prescription. Healthcare, hidden in plain sight.
Episode One: Matty
It felt right to start with Matty.
Not because he’s our Head Doctor. But because this ritual has been part of his life long before Mode existed.
We filmed in Dunsborough, where our first clinic operates. A small coastal town in the South West of Western Australia. It’s quiet in the mornings. The air is clean. The light comes in sideways through the bush.
I met him just after sunrise. No dramatic intro. No big setup. Just shoes on gravel and a quick, “You ready?”
He runs that coastal trail most mornings. Sometimes alone. Sometimes with a mate. Often before a full day of patients. It’s simple. Consistent. Entirely his.
As we moved, I asked him the obvious questions.
How often do you do this?
When did it become non-negotiable?
What happens if you skip it?
His answers weren’t rehearsed. They came between breaths. Between steps over rocks. Between laughs.
“If I don’t do this first,” he said at one point, “everything feels harder.”
There it was. Not performance. Not metrics. Just rhythm.
The Ocean
At the end of the trail we ran straight into the water.
No ceremony. Shoes off. Phones forgotten. Cold immersion and laughter. That moment matters to me. Not because it looks good on film, though Ryan captured it beautifully on 8mm film, but because it reminds me that health doesn’t have to be complicated to be profound.
Move your body.
Get outside.
Regulate your nervous system.
Start the day before the world starts you.
The Guy Behind The Lens
This series only works because of Ryan Murphy.
Ryan Murphy isn’t just someone we ask to film things. He’s a storyteller who uses photo and film as his language. He listens before he frames. He’s as interested in the why as the shot list.
Before we shoot anything, we spend hours on the phone. Talking about what I’m seeing inside Mode every day. The stories patients bring in. The tension in modern health. The way we want people to interact with us — not clinically, not transactionally, not as a script and refill, but as humans. As guests. As people who want to feel understood.
Ryan understands that posture.
He also understands this place. The South West light. The wind off the water. The trails that don’t make it onto postcards. There’s a difference between staging something and witnessing it. We’re always chasing the second.
Maybe that’s why this series feels necessary.
We talk often about the mindless junk food that fills our feeds. Sometimes it’s brilliant. But most of the time it’s a time thief. Polished, frictionless, engineered to hold attention but rarely to nourish it. You scroll, you consume, and you’re left exactly where you started.
Modern Rituals is our quiet response to that.
Not slower for the sake of it. Not anti-technology. Just intentional. Real breath. Real movement. Imperfect sentences caught between footsteps.
In a world where almost anything can be generated, we’re choosing to document something instead.
And that feels important.
Stepping Away From Medicine
You might notice something about this series.
We barely mention the clinic. That’s intentional.
Modern Rituals steps away from medicine entirely so you can understand the people behind it. The rhythms that shape how we move through the world. The practices that make us better clinicians, better thinkers, better humans.
If Mode stands for anything, it’s this:
Health isn’t something you visit. It’s something you build.
Sometimes that starts in a consult room.
More often, it starts on a trail at sunrise.
What Comes Next
Modern Rituals will take us into different communities. Different disciplines. Different corners of the country.
Athletes. Creatives. Builders. Gardeners. Parents. People who quietly commit to something that steadies them.
Because in the end, longevity isn’t found in a breakthrough moment.
It’s found in what you repeat.
And for Matty, that repetition looks like red dirt underfoot, salt on skin, and a coastal run before clinic doors open.
Simple. Consistent. Entirely his.
Watch the first episode here.
There’s something I’ve been thinking about lately.
In a world that leans harder every day toward polished, generated, frictionless content — everything starting to look the same, sound the same, feel the same. I’ve found myself craving something slower. Something real. Something you can almost smell.
Modern Rituals is our answer to that.
It’s a series about what people come back to. The small, grounding things that sit just outside the noise. The habits that don’t announce themselves, don’t perform, don’t try to optimise, they just quietly hold a person together.
We’re not interviewing people about success.
We’re not asking for hacks.
We’re not even really talking about medicine.
We’re asking one question:
What do you return to?
Why We’re Doing This
At Mode, we talk a lot about root cause care. Longevity. Lifestyle. Nervous system. Movement. Sleep. Community. But if I’m honest, the things that shape health rarely happen in a consult room. They happen before the day begins.
They happen on trails. In kitchens. In surf breaks. In gardens. In early light when no one is watching.
Modern Rituals is about capturing that. Showing the part of health that doesn’t need a prescription. Healthcare, hidden in plain sight.
Episode One: Matty
It felt right to start with Matty.
Not because he’s our Head Doctor. But because this ritual has been part of his life long before Mode existed.
We filmed in Dunsborough, where our first clinic operates. A small coastal town in the South West of Western Australia. It’s quiet in the mornings. The air is clean. The light comes in sideways through the bush.
I met him just after sunrise. No dramatic intro. No big setup. Just shoes on gravel and a quick, “You ready?”
He runs that coastal trail most mornings. Sometimes alone. Sometimes with a mate. Often before a full day of patients. It’s simple. Consistent. Entirely his.
As we moved, I asked him the obvious questions.
How often do you do this?
When did it become non-negotiable?
What happens if you skip it?
His answers weren’t rehearsed. They came between breaths. Between steps over rocks. Between laughs.
“If I don’t do this first,” he said at one point, “everything feels harder.”
There it was. Not performance. Not metrics. Just rhythm.
The Ocean
At the end of the trail we ran straight into the water.
No ceremony. Shoes off. Phones forgotten. Cold immersion and laughter. That moment matters to me. Not because it looks good on film, though Ryan captured it beautifully on 8mm film, but because it reminds me that health doesn’t have to be complicated to be profound.
Move your body.
Get outside.
Regulate your nervous system.
Start the day before the world starts you.
The Guy Behind The Lens
This series only works because of Ryan Murphy.
Ryan Murphy isn’t just someone we ask to film things. He’s a storyteller who uses photo and film as his language. He listens before he frames. He’s as interested in the why as the shot list.
Before we shoot anything, we spend hours on the phone. Talking about what I’m seeing inside Mode every day. The stories patients bring in. The tension in modern health. The way we want people to interact with us — not clinically, not transactionally, not as a script and refill, but as humans. As guests. As people who want to feel understood.
Ryan understands that posture.
He also understands this place. The South West light. The wind off the water. The trails that don’t make it onto postcards. There’s a difference between staging something and witnessing it. We’re always chasing the second.
Maybe that’s why this series feels necessary.
We talk often about the mindless junk food that fills our feeds. Sometimes it’s brilliant. But most of the time it’s a time thief. Polished, frictionless, engineered to hold attention but rarely to nourish it. You scroll, you consume, and you’re left exactly where you started.
Modern Rituals is our quiet response to that.
Not slower for the sake of it. Not anti-technology. Just intentional. Real breath. Real movement. Imperfect sentences caught between footsteps.
In a world where almost anything can be generated, we’re choosing to document something instead.
And that feels important.
Stepping Away From Medicine
You might notice something about this series.
We barely mention the clinic. That’s intentional.
Modern Rituals steps away from medicine entirely so you can understand the people behind it. The rhythms that shape how we move through the world. The practices that make us better clinicians, better thinkers, better humans.
If Mode stands for anything, it’s this:
Health isn’t something you visit. It’s something you build.
Sometimes that starts in a consult room.
More often, it starts on a trail at sunrise.
What Comes Next
Modern Rituals will take us into different communities. Different disciplines. Different corners of the country.
Athletes. Creatives. Builders. Gardeners. Parents. People who quietly commit to something that steadies them.
Because in the end, longevity isn’t found in a breakthrough moment.
It’s found in what you repeat.
And for Matty, that repetition looks like red dirt underfoot, salt on skin, and a coastal run before clinic doors open.
Simple. Consistent. Entirely his.
Watch the first episode here.
